Search Engine Optimisation

Search engine optimisation basically means ensuring that your target customers can find you on google, msn and the other search engines when they search for the things you sell. Although based in Cornwall in the Southwest of England, altcom sells its services world wide and believes you should think local but act global.

The best way to "act global" and ensure that potential customers can find your website is to ensure the site is designed and built according to best practice and recognised industry standards. We help you lay good foundations for achieving effective Search Engine Optimisation by:

Adherence to w3c (World Wide Web Consortium) guidelines
Ensuring the search engines can get to the parts of your site you want them to find
Dynamic title tags to ensure the page description matches the content.

What is Search Engine Optimisation?

Search engine optimisation is about increasing the right sort of traffic to your site from major and specialist search engines like Google, Yahoo and Altavista. It used to be the case that if you built a website it would be found fairly easily by your target audience. However the staggering number of websites competing for attention has since changed the game. Darwinian rules now apply and generally only those sites that are optimised to achieve high rankings in search engine query results will be the ones returned in those critical first 3 pages of results.

Your site may be excellent, but if the people it is intended for are not finding it then it is not fulfilling its role.

Website optimisation involves a number of activities and techniques. These are applied to the site based on information from you (the website owner) about your target audience. This is worked up into a series of actions that either we or you can implement. The results can then monitored over time and adjustments made as necessary.

The requirement for ongoing search engine optimisation support is due to the rate at which algorithmic search engines like Google change their ranking rules. Fortunately if your site has genuine content and it has been built on good foundations this shouldn't be to difficult to cope with.

Why should we bother with Search Engine Optimisation?

Research shows that:

85% of internet consumers use search engines as the primary means of looking for information
most search engine users don't look past the first two or three pages of results returned by a search engine.

Therefore getting your site up the rankings is the best way to ensure your target audience find the site and use it to deliver the overall goals of your website.

Because most people use search engines like Google or Yahoo to find information on the web you need to maximise your ranking on the engine for the search terms relevant to your products. This will maximise your exposure and the likelihood of being visited. If your site is highly ranked for your targeted keyword search terms then you will get more traffic and more business.